A girl’s entrepreneur experience
Thursday, February 14th, 2008
Half year and 50,000 RMB (about 4000 British Sterling Pounds) invested in this small clothes shop, Niu Niu has experienced the high and low of being entrepreneur.
This small fashion shop opened at the 17th floor of a business office building and circled office ladies as its market. Niu Niu was on her own doing design layout, supervising decor and clothes order, which deserved a few compliment for a newly graduate.
She had used quite a few marketing skills.Spread reputation by giving out beautiful leaflets. Increase customers by form alliance with a saloon neighbour next floor. Rent elevator advert board.
However, she did know clearly where the weakness was. First of all, Niu Niu wrongly caculated OLs perchase capacity. Earning averagely 2000 RMB in Chong Qing, OLs could not afford Niu Niu’s price positioning as high as 250 a piece. Second, she narrowed potential market by grounding her shop in a building. And the last straw, her boyfriend joined in and closed it for more than 20 days to do decor and planning, which lost regular customers, and wasted every effort made before.